Many DIYers love shopping for home improvement products online because it lets them compare prices easily and saves them from going to the store. They can even find better deals with online discounts, coupons and referral codes. In addition, it helps them avoid being pushed by salespeople and wading through a crowd. The wide selection also helps them find the best quality at a budget-friendly price.
As people spend more time at home due to COVID lockdown, they’re looking to do fun DYI projects or make bigger renovations. This can include organizing their home, reducing clutter or adding safety features. It’s a great opportunity for retailers to offer these products.
Another important home improvement industry trend is sustainability and eco-friendliness. Consumers want to buy sustainable, ethically sourced home improvement products. Gepard has the solution for this and works with a wide range of manufacturers who meet the highest retail standards.
If you’re a retailer, it’s worth putting your focus on these home improvement products to ensure that your eCommerce business is competitive. For example, you can create content about a new air diffuser that’s been generating lots of searches on Google and reach out to bloggers who might write about it. This will help you get your product in front of a target audience and drive more sales. Also, don’t forget about the importance of quality user-generated content. It makes a huge difference and can boost the conversion rate for your home improvement products.