When it comes to home improvement shopping, consumers tend to return to certain retailers again and again. This is especially true for home improvement chains and independent home centers, where customers often find the products they need at affordable prices. So how do they decide where to shop? We surveyed more than 500 homeowners to learn about their motivations for choosing specific home improvement stores and why they keep returning.
Whether you’re a seasoned DIY enthusiast or looking to complete your first project, home improvement stores provide all the tools and materials you need. With convenient store layouts, knowledgeable staff, in-store workshops and classes, and special services available, these stores are the ultimate DIY haven. But to get the most out of your home improvement shopping experience, it’s important to be prepared for your visit. In order to maximize productivity, we recommend taking the time to assess your projects and determine what materials and supplies you’ll need for each. You can then utilize helpful resources like in-store maps or customer service assistance to ensure you make the most efficient use of your trip.
Despite interest rate hikes and general market uncertainties, home improvement sales remain strong. However, with major home renovation projects on hold, it’s more important than ever to focus on smaller upgrades and cost-effective solutions that can add comfort and value to your home without breaking the bank. To that end, we’re seeing increasing demand for DIYers to prioritize eco-friendly ethically sourced products, as well as options that allow rooms to serve multiple functions in order to reduce waste and energy consumption.