Choosing the right remodel website to attract clients requires more than just beauty. It takes a deep understanding of customers, the market and how to reach them digitally in a way that’s credible and effective.
Remodeling contractors must create a design that’s both appealing and usable — one that communicates the value of their services while also ranking highly on Google. It’s not easy, but it is possible to do both well if the right team is in place.
For example, this remodeling company site clearly shows their service area and what kinds of projects they’re best at handling. And with photos of their team, it lets visitors know who they’re working with. This makes it feel like a real partnership rather than a sales pitch.
Another feature that’s important for home remodelers to have is a call-to-action button that guides visitors through the process of scheduling an estimate or booking a project with a company. This helps drive conversions and improve the user experience, which is something that Google wants to see.
Cornerstone Remodeling features a beautiful photo gallery that showcases their work, and this is important for building trust with potential customers. They also include a map of their service area, which is helpful for attracting local leads. Finally, they highlight their customer testimonials, which adds credibility and reinforces their claims of excellence. This is a winning strategy that every remodeling contractor should implement on their site.