Home improvement products are the backbone of any renovation project, from refinishing a table to painting a room. From a product standpoint, the industry is well positioned to grow as consumers seek more convenient ways to purchase and receive DIY supplies.
To gain a competitive advantage, marketers can leverage e-commerce marketplaces to streamline their e-commerce operations and scale their reach. For example, by leveraging B2B platforms that facilitate order management and offer greater levels of security, brands can increase efficiencies and build brand loyalty amongst their buyers.
Additionally, brands can also leverage e-commerce marketplaces to gain access to the most sought after home improvement products while minimizing inventory risks. The demand for certain products can vary based on season, making it critical to identify these seasonal trends in advance and adapt accordingly.
In addition to e-commerce, consumers turn to a variety of other outlets when buying home improvement products. For example, many consumers visit their local hardware stores for personalized advice and to browse a broad selection of products. Others opt to shop online, where they can find competitive prices and reviews. Meanwhile, some people prefer to visit ReStores or salvage shops for affordable options that support a good cause.
In a crowded digital marketplace, brands can differentiate themselves by offering educational content that educates potential buyers on how to use specific products. For instance, bedding and bath brand Parachute uses UGC in its marketing mix to showcase how real customers are styling and using its products at home. This approach helps buyers build confidence and increases conversion rates.