From the thrill of waking up to a fully renovated living room to the frustration of realizing your DIY pull-out spice rack wasn’t quite finished, home improvement is more than a hobby or fad – it’s part of an ongoing lifestyle. From grand renovations to small DIY-projects, homeowners are always looking for ways to improve their homes and make them work harder for them.
Whether the goal is to make an overcrowded garage or basement more functional, or a well-organized kitchen that works with their cooking style, it’s important for home improvement shoppers to find exactly what they need and get back to the project at hand as quickly as possible. To that end, 60% of home improvement customers rely on a one-stop shop for their needs.
Understanding purchase motivators and shopping preferences can help retailers improve the overall customer experience when shoppers come in to buy home improvement products. For example, knowing which product categories have a high rate of cross-category purchasing enables home improvement retailers to execute intentional and effective category-adjacencies in store layouts and promotions.
Additionally, having access to data around how many home improvement products shoppers typically buy in a given visit can help home improvement retailers provide better guidance to those who may need additional product support or education. And finally, knowing which brands have a strong customer base can help home improvement retailers and manufacturers develop strategies to better engage the next generation of DIYers as they continue to expand their role in homeownership.