A remodel website is a great way to freshen up your business’ online presence. However, don’t just focus on aesthetics, make sure you are also updating critical elements of the site to increase conversion.
Getting more traffic and having awesome project photos on your website are great, but ultimately you want people to reach out and become your next remodeling client. Your website should be designed with that in mind and include carefully crafted call-to-actions.
If you have a high bounce rate, it is time to look at how your website is performing. This can be a sign of untargeted traffic, poor user experience or just that people aren’t finding what they’re looking for on your site and are frustrated.
Having a responsive website that automatically adjusts to the screen size of the device (desktop, tablet or smartphone) is one of the best things you can do for your home remodeler website. This allows your prospective clients to easily connect with you on a device that is convenient for them and ensures they don’t hit the back button and return to Google.
Home remodeling companies should always have their contact information, email capture form and videos readily available on their websites. Ideally these should be located above the fold, meaning that visitors can see them without scrolling down. Also, be sure your contact info is easy to find on each page and that your website is mobile-friendly.