Home improvement projects are often a DIYers’ passion and/or hobby, but it’s important to have the right tools and materials to complete them successfully. With the emergence of ecommerce and social media, it’s now possible for shoppers to research and purchase all the items they need in one place online – a process that can be streamlined with a strong, customer-friendly e-commerce experience.
Home improvements are a huge market that can offer lucrative opportunities for brands, especially when they align with customers’ needs. The best examples of this include home cleaning and organization products that help consumers save time, reduce clutter, and create more space. This category also includes DIY tools that make tasks much easier and quicker, such as a measuring angle-izer for when you don’t want to rely on a tape measure for every project.
The top home improvement retailers are focusing on growing their online business. This is a great opportunity for brands to tap into a new audience that may not have visited their stores in years. However, it can come with operational challenges, such as the need for more granular pricing and promotional capabilities.
The top direct-to-consumer (D2C) home improvement brands are prioritizing innovation and quality over price. They’re offering a more comprehensive selection of products that are built to meet different homeowners’ needs, from modular furniture to smart home solutions. These brands are achieving success by providing high-quality products at an affordable price and offering transparent pricing, hassle-free returns, and responsive customer support.